The trick is to allow the SearchEngine´s robots/crawlers easily read details about your page and let them sort sort and index your pages in some "box" or categories in their databases.
My motto for this is : " If you will help them they will help you. "
SearchEngine´s bot ready <meta> tags. Almost every html tags like H1, H2 etc are already obsolete and not used by S.E. to sort pages by it content. You can find it out here - on SEOMoz cheatsheet
Here is the code, which you should use between you <head></head> tags:
<meta name="description" content="Enter your description " >
<meta name="robots" content="index, follow">
<meta name="keywords" content="Enter,your,keywords,one,after,another">
<meta name="author" content="Radim Sysel">
This will help you to get better ranks!
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